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ERIC Number: EJ327732
Record Type: CIJE
Publication Date: 1985
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Message Complexity and Attention to Television.
Thorson, Esther; And Others
Communication Research: An International Quarterly, v12 n4 p427-54 Oct 1985
Viewing television requires mental effort. Among the findings in this study, results indicated that more mental effort was required to process simple video and auditory information than complex information because the cognitive system is activated to a higher degree by complex messages and thus processes information more efficiently. (PD)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A