ERIC Number: EJ327653
Record Type: CIJE
Publication Date: 1985
Reference Count: 0
Marketing Management Perspectives to Bolster Your Recruitment Efforts.
Grossman, Robert J.
Journal of College Admissions, n109 p14-18 Fall 1985
Suggests that a combination of institution commitment, admissions professionalism and marketing know-how is a necessary prerequisite for success in today's competitive college admissions market. (BL)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A