ERIC Number: EJ327543
Record Type: CIJE
Publication Date: 1986
Reference Count: 0
Marketing Education and the New Basics.
Davis, Rodney E.
Business Education Forum, v40 n5 p20,22-24 Feb 1986
Recommendations for curriculum made in "The Unfinished Agenda" and recent national marketing education curriculum activities are discussed. A checklist for teachers to use to review their curricula as well as ideas for incorporating the development of basic skills into the marketing education curriculum are also presented. (CT)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A