ERIC Number: EJ324696
Record Type: CIJE
Publication Date: 1985
Reference Count: 0
Hierarchical Models of Attitude.
Reddy, Srinivas K.; LaBarbera, Priscilla A.
Multivariate Behavioral Research, v20 n4 p451-72 Oct 1985
The application and use of hierarchical models is illustrated, using the example of the structure of attitudes toward a new product and a print advertisement. Subjects were college students who responded to seven-point bipolar scales. Hierarchical models were better than nonhierarchical models in conceptualizing attitude but not intention. (GDC)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A