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ERIC Number: EJ323930
Record Type: CIJE
Publication Date: 1985
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
No More Flying Blind.
Rowland, Howard Ray
Currents, v11 n7 p6-9 Jul-Aug 1985
Institutional advancement as a profession has not put enough emphasis on formal research. Research helps to analyze media, define audiences, and target publications, as well as help in conducting long-range planning, marketing programs, and fund-raising campaigns. (MLW)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A