ERIC Number: EJ322433
Record Type: CIJE
Publication Date: 1985
Reference Count: 0
Marketing Academic Library Bibliographic Instruction Programs: Case and Commentary.
Thesing, Jane I.
Research Strategies, v3 n1 p29-36 Win 1985
This case study chronicles the rise and fall of a typical academic library program of bibliographic instruction. Accompanying commentary examines the case from marketing point of view and suggests procedures that academic libraries could implement to develop services which would result in a higher degree of user satisfaction. (17 references) (EJS)
Publication Type: Journal Articles; Guides - Non-Classroom; Opinion Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A