ERIC Number: EJ319774
Record Type: CIJE
Publication Date: 1985
Reference Count: 0
Baiting Viewers: Violence and Sex in Television Program Advertisements.
Soley, Lawrence C.; Reid, Leonard N.
Journalism Quarterly, v62 n1 p105-10,131 Spr 1985
Concludes that advertisements for network television programs are more likely to emphasize sex and violence than are ads for affiliates and independents. (FL)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A