ERIC Number: EJ319764
Record Type: CIJE
Publication Date: 1985
Reference Count: 0
Motivation and Selective Attention to Political Information Formats.
Garramone, Gina M.
Journalism Quarterly, v62 n1 p37-44 Spr 1985
Concludes that people selectively attend to campaign information based on its editorial format rather than its orignating format and that a surveillance/vote guidance motivation to attend to a campaign is more strongly related to degree of selectivity than is a diversion motivation. (FL)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A