ERIC Number: EJ317025
Record Type: CIJE
Publication Date: 1985
Reference Count: 0
The "Unreality Principle": One Use of TV Commercials.
Lynch, Anthony J.
ELT Journal, v39 n2 p115-20 Apr 1985
Argues that television advertisements display various characteristics--such as limited duration, verbal repetition, and completeness of story--that make them successful vehicles for comprehension and discussion by foreign language learners and that the unreality of these advertisements can produce a positive, amused response from students. Suggests a procedure to do this in the classroom. (SED)
Publication Type: Journal Articles; Guides - Classroom - Teacher
Education Level: N/A
Authoring Institution: N/A