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ERIC Number: EJ317025
Record Type: CIJE
Publication Date: 1985
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The "Unreality Principle": One Use of TV Commercials.
Lynch, Anthony J.
ELT Journal, v39 n2 p115-20 Apr 1985
Argues that television advertisements display various characteristics--such as limited duration, verbal repetition, and completeness of story--that make them successful vehicles for comprehension and discussion by foreign language learners and that the unreality of these advertisements can produce a positive, amused response from students. Suggests a procedure to do this in the classroom. (SED)
Publication Type: Journal Articles; Guides - Classroom - Teacher
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A