ERIC Number: EJ314738
Record Type: Journal
Publication Date: 1984
Reference Count: N/A
Theme Issue: Marketing Child Care Programs: Why and How.
Frank, Mary, Ed.; Caldwell, Bettye M., Ed.
Journal of Children in Contemporary Society, v17 n2 p1-107 Win 1984
Contains seven papers divided into three sections addressing: (1) the application of marketing principles to child care organizations and ways of remedying the negative public image of child care; (2) training child care professionals to develop marketing skills; and (3) successful uses of five basic marketing skills illustrated through four case studies. (RDN)
Descriptors: Attitude Change, Case Studies, Change Strategies, Child Caregivers, Day Care, Day Care Centers, Early Childhood Education, Fund Raising, Marketing, Merchandise Information, Nonprofit Organizations, Program Development, Proprietary Schools, Salesmanship, Site Selection, Special Education, Staff Development
Publication Type: Journal Articles; Opinion Papers; Reports - General
Education Level: N/A
Authoring Institution: N/A