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ERIC Number: EJ314738
Record Type: Journal
Publication Date: 1984
Pages: N/A
Abstractor: N/A
Reference Count: N/A
Theme Issue: Marketing Child Care Programs: Why and How.
Frank, Mary, Ed.; Caldwell, Bettye M., Ed.
Journal of Children in Contemporary Society, v17 n2 p1-107 Win 1984
Contains seven papers divided into three sections addressing: (1) the application of marketing principles to child care organizations and ways of remedying the negative public image of child care; (2) training child care professionals to develop marketing skills; and (3) successful uses of five basic marketing skills illustrated through four case studies. (RDN)
Publication Type: Journal Articles; Opinion Papers; Reports - General
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A