ERIC Number: EJ312412
Record Type: CIJE
Publication Date: 1984
Reference Count: 0
Beyond Needs Assessments: Marketing as Change Agent.
Piland, William E.
Community/Junior College Quarterly of Research and Practice, v8 n1-4 p93-102 1984
Views marketing techniques as agents of change providing valuable assistance to community college decision makers. Discusses the importance of a balance among the four P's of marketing (i.e., promotion, price, place, and product); and seven procedural steps in developing a sound marketing strategy. (DMM)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A