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ERIC Number: EJ312117
Record Type: CIJE
Publication Date: 1984
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
PR on Campus: Educating Your Faculty and Staff about Your PR Shop Pays Dividends.
Snyder, Peggy
Currents, v10 n10 p54-56 Nov-Dec 1984
An effective first step toward creating new media opportunities is internal education. These include encouraging top college administrators to involve the public relations department in pre-planning; increasing access to newsworthy, appropriately targeted stories; and educating faculty about effective media relations. (MLW)
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A