ERIC Number: EJ311370
Record Type: Journal
Publication Date: 1984
The Stability of Media Gratifications.
McDonald, Daniel G.; Glynn, Carroll J.
Journalism Quarterly, v61 n3 p542-49,741 Aut 1984
Examines the stability-reliability of two of the gratification constructs--surveillance and communicatory utility--to provide evidence on the convergence of several of the indicators used in previous research and to examine the interrelationships between the constructs. (FL)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A