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ERIC Number: EJ311016
Record Type: CIJE
Publication Date: 1985
Pages: N/A
Abstractor: N/A
Reference Count: 0
Marketing Higher Education: The Diminishing Returns of Marketing.
Pelletier, Stephen G.; McNamara, William
Educational Horizons, v63 n2 p54-60,62-64 Win 1985
Two views of the marketing of education are presented. Pelletier supports marketing, saying it can put educators in touch with new trends and new constituencies and with changing demands of the marketplace. McNamara argues that colleges and universities should be seen, judged, and attended on their academic merits and educational attributes, not on their marketing prowess. (CT)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A