ERIC Number: EJ309722
Record Type: CIJE
Publication Date: 1984
Reference Count: 0
Qualitative Research: An Alternative to Quantitative Research in Communication.
Cochran, Daniel S.; Dolan, Janet A.
Journal of Business Communication, v21 n4 p25-32 Fall 1984
Noting the lack of business communication research, the authors conclude that a mind-set may exist toward quantitative research. They define and advance qualitative research techniques as an alternative. (PD)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A