ERIC Number: EJ309442
Record Type: CIJE
Publication Date: 1984
Reference Count: N/A
Fitting the Media Key into Instruction.
Davies, Ivor K.
Training and Development Journal, v38 n12 p22-27 Dec 1984
In order to make an efficient and effective contribution to learning, audiovisual media must be designed to fit the situation, not vice versa. The effectiveness and efficiency of media are discussed, along with the skills required by a good media specialist. Marketing the media contribution is also explored. (CT)
Publication Type: Journal Articles; Opinion Papers; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A