ERIC Number: EJ308846
Record Type: CIJE
Publication Date: 1984
Reference Count: 0
Children's Comprehension of Televised Formal Features with Masculine and Feminine Connotations.
Huston, Aletha C.
Developmental Psychology, v20 n4 p707-16 Jul 1984
Children from grades one through six judged commercially produced advertisements, specially produced "pseudocommercials," and verbal descriptions as better suited to advertise a feminine or masculine sex-typed toy. Comprehension of sex-typed connotations was predicted by home television viewing patterns but not by general knowledge of sex stereotypes. (Author/AS)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: Researchers; Practitioners
Authoring Institution: N/A