ERIC Number: EJ308076
Record Type: CIJE
Publication Date: 1984
Reference Count: 0
Fashion Alienation: Older Adults and the Mass Media.
Kaiser, Susan B.; Chandler, Joan L.
International Journal of Aging and Human Development, v19 n3 p203-21 1984
Surveyed 209 adults over age 50 regarding use of mass media for fashion information. Results showed an inverse relationship between frequency of use of mass media for fashion information and fashion alienation. Frustration was expressed with regard to finding suitable clothes in stores and keeping up with fashion changes. (JAC)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A