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ERIC Number: EJ306634
Record Type: CIJE
Publication Date: 1984
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
An Assessment of the Cloze Procedure as an Advertising Copy Test.
Zinkhan, George; Blair, Edward
Journalism Quarterly, v61 n2 p404-08 Sum 1984
Discusses the effectiveness and reliability of the cloze procedure and its usefulness as an advertising copy-testing technique. Concludes that it can distinguish more memorable from less memorable messages. (FL)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A