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ERIC Number: EJ305523
Record Type: CIJE
Publication Date: 1984
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The New Imperative: The M.B.A. and Foreign Languages.
Gaudiani, Claire
ADFL Bulletin, v16 n1 p23-26 Sep 1984
Emphasizes the growing need for business school students and/or graduates to develop extensive knowledge of foreign cultures and languages. Since language is the primary carrier of culture, proficiency in a buyer's language achieves the double objective of a medium of communication and a medium of insights into cultural attributes which affect the sales situation. (SL)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A