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ERIC Number: EJ305264
Record Type: CIJE
Publication Date: 1984
Pages: N/A
Abstractor: N/A
Reference Count: 0
An Exploratory Investigation into the Relationship between Television Program Preference and Emotion-Eliciting Qualities--A New Theoretical Perspective.
Christ, William G.; Biggers, Thompson
Western Journal of Speech Communication, v48 n3 p293-307 Sum 1984
This exploratory study applies Mehrabian and Russell's newly formulated theory of emotion to the problem of explaining television program preference. Results suggest that emotion-eliciting qualities (pleasure, arousal, and dominance) can account for up to 43 percent of the program preference of television viewers. (PD)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A