ERIC Number: EJ304715
Record Type: Journal
Publication Date: 1984
Reference Count: N/A
Changing Attitudes Toward Energy Conservation: The Effect of Development Advancement on the Salience of One-Sided and Two-Sided Persuasive Communications.
Koballa, Thomas R., Jr.
Journal of Research in Science Teaching, v21 n6 p659-68 Sep 1984
Tested the effect of two systematically designed persuasive communications on attitudes toward energy conservation of 85 preservice elementary teachers differing in energy-related developmental advancement. One finding is that two-sided communication was more effective than one-sided communication regardless of level of developmental advancement when attitude change is measured immediately following the treatment. (Author/JN)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A