ERIC Number: EJ304411
Record Type: CIJE
Publication Date: 1984
Reference Count: N/A
Institute Effectiveness through Marketing.
Cameron, B. J.
Journal of Tertiary Educational Administration, v6 n1 p79-84 May 1984
An institution with a marketing orientation can (1) recognize shifts in the market and in perceptions of activities of significant markets or competing institutions and (2) respond to them. Institutions with strategic marketing may be better able to predict or influence market shifts and be judged as effective in the areas it prefers. (MSE)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A