ERIC Number: EJ302327
Record Type: CIJE
Publication Date: 1984
Reference Count: N/A
Is the Marketing Concept Adequate for Continuing Education?
Rittenburg, Terri L.
Lifelong Learning, v8 n1 p21-23 Sep 1984
Because educators have a social responsibility to those they teach, the marketing concept may not be adequate as a philosophy for continuing education. In attempting to broaden the audience for continuing education, educators should consider a societal marketing concept to meet the needs of the educationally disadvantaged. (SK)
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Authoring Institution: N/A