ERIC Number: EJ301606
Record Type: CIJE
Publication Date: 1984
Reference Count: 0
Assessing the Performance of the Public Relations Office.
Halstead, Carol P.
New Directions for Institutional Research, No. 41 (Determining the Effectiveness of Campus Services) v11 n1 p37-50 Mar 1984
Setting objectives and knowing how to evaluate results are important in public relations, to prevent counting news releases rather than assessing whether the target audience is reached. Suggestions include setting goals and priorities, researching audiences, focusing on communicating with key audiences, developing strategies, selecting communication channels, and providing for evaluation. (MSE)
Publication Type: Reports - Descriptive; Guides - Non-Classroom; Journal Articles
Education Level: N/A
Authoring Institution: N/A