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ERIC Number: EJ299989
Record Type: Journal
Publication Date: 1984
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
"The Day After." Caring about Children: The Role of Audience Research.
Lometti, Guy; Feig, Ellen
Television & Children, v7 n1 p32-36 Win 1984
Describes steps taken by the American Broadcasting Corporation to assess the public's reaction to "The Day After." Pre-broadcast activities included a literature review, consultation with child development specialists, viewer's guide development, focus group research, and recommendations regarding children's viewing. Post-broadcast activities included a social research survey, and assessment of children's reactions. (MBR)
Publication Type: Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A