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ERIC Number: EJ299398
Record Type: CIJE
Publication Date: 1984
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Linking TV Program Orientations and Gratifications: An Experimental Approach.
Stanford, Serena; Riccomini, Betsy
Journalism Quarterly, v61 n1 p76-82 Spr 1984
Concludes that researchers cannot predict subjects' reactions to television programs from a knowledge of their viewing orientations. (FL)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A