ERIC Number: EJ298617
Record Type: CIJE
Publication Date: 1984
Reference Count: N/A
Come to Marlboro Country.
Rowell, Elizabeth H.; Goodkind, Thomas B.
Outdoor Communicator, v15 n1 p28-35 Win-Spr 1984
Discusses learning activities involving advertising that uses outdoor images. Classifies such advertisements into six types: those directly about the outdoor/outdoor items, classified ads, advertisements using outdoor scenes to sell non-outdoor products, advertisements using animals as logos/trade names, outdoor advertising, and advocacy advertising. Provides five worksheets, with questions. (MH)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Authoring Institution: N/A