ERIC Number: EJ298489
Record Type: CIJE
Publication Date: 1983
Reference Count: N/A
The Marketing of Public Library Services.
Dragon, Andrea C.
Drexel Library Quarterly, (Foundations for Library Practice) v19 n2 p117-32 Spr 1983
Defines the concept of marketing and relates models involving the exchanges and transactions of markets and charities to services offered by libraries. Market segmentation, understanding the behavior of markets, competition, and movement toward a market-oriented library are highlighted. Nineteen references are cited. (EJS)
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Authoring Institution: N/A