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ERIC Number: EJ297808
Record Type: CIJE
Publication Date: 1984
Pages: N/A
Abstractor: N/A
Reference Count: N/A
University Relations: An Aid to Recruiting.
Lehocky, George J. And Others
Journal of College Placement, v44 n2 p28-55 Win 1984
Suggests that placement and recruitment practitioners should market their professions to each other to assure assertive programing and dynamic programs. The six articles address survival in the face of increased accountability, emphasizing the marketing aspect of career planning, placement, and recruitment through a planned, organized effort. (JAC)
Publication Type: Guides - Non-Classroom; Information Analyses; Reports - General; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Special section on Marketing Career Planning, Placement, and Recruitment: The Key to Survival.