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ERIC Number: EJ296661
Record Type: CIJE
Publication Date: 1984
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
A Philosophy of Communications for the Marketing Manager: Three "T's" in an M.B.A. Course.
Stern, Barbara B.
ABCA Bulletin, v47 n1 p28-30 Mar 1984
Describes a graduate course in communications that emphasizes marketing strategies. (AEA)
Publication Type: Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A