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ERIC Number: EJ294697
Record Type: Journal
Publication Date: 1983
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
How Amount of Brand Advertising is Related to Consumer Buying Behavior.
Haefner, James E.; And Others
Journalism Quarterly, v60 n4 p691-99 Win 1983
Finds that total brand advertising in 63 consumer product categories is positively and significantly related to the total number of brands in the category and to the average number of brands consumers usually buy. (FL)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A