ERIC Number: EJ294627
Record Type: Journal
Publication Date: 1984
Reference Count: N/A
Winning Presidential Debates: An Analysis of Criteria Influencing Audience Response.
Vancil, David L.; Pendell, Sue D.
Western Journal of Speech Communication, v48 n1 p62-74 Win 1984
Analyzes audience response to reveal what people mean when they report that a particular presidential candidate "won" a debate. Argues that, without explicit reference to decision criteria, surveys attempting to discover viewers' perceptions of a debate will be misleading. (PD)
Publication Type: Reports - Evaluative; Journal Articles
Education Level: N/A
Authoring Institution: N/A