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ERIC Number: EJ294618
Record Type: Journal
Publication Date: 1983
Pages: N/A
Abstractor: N/A
Reference Count: N/A
Friendly or Unfriendly Persuasion: The Effects of Violations of Expectations by Males and Females.
Burgoon, Michael; And Others
Human Communication Research, v10 n2 p283-94 Win 1983
Confirms the hypotheses that (1) males are expected to use more aggressive persuasive strategies and when they do not conform to such expectations, attitude change is inhibited; and (2) females are not expected to use such aggressive strategies and are penalized when they are the source of unexpectedly aggressive message strategies. (PD)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A