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ERIC Number: EJ294328
Record Type: Journal
Publication Date: 1984
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Marketing Environment Group Project Stimulates Student Interest.
Nastas, George, III
Journal of Business Education, v59 n5 p187-89 Feb 1984
Describes the Marketing Environment Group Project to be used by a marketing instructor. Indicates that through this teaching method, students have an increased interest in marketing and a greater understanding of how an organization's marketing strategy must adapt to its changing environment. (JOW)
Publication Type: Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A