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ERIC Number: EJ293469
Record Type: Journal
Publication Date: 1984
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
The Case of the Class of '73: The Mystery of the Immense 10th Reunion Gift.
Bailey, Anne Lowrey
Currents, v10 n2 p14-18 Feb 1984
In 1983, members of Cornell University's Class of '73 raised an all-American record in reunion gifts. How they got the participation, the high giving levels, and the first-time givers are discussed. The Cornell strategy, market research, recruiting solicitors, and getting the gifts are described. (MLW)
Publication Type: Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A