Marketing School Food Services.

Kavulla, Timothy A.

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ERIC Number: EJ291377

Record Type: Journal

Publication Date: 1983

Pages: N/A

Abstractor: N/A

ISBN: N/A

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Available Date: N/A

Marketing School Food Services.

Kavulla, Timothy A.

School Business Affairs, v49 n11 p24,38 Nov 1983

A marketing survey to determine the factors that influenced Wichita, Kansas students and faculty to participate or not to participate in the school lunch program--and the employment of a marketing specialist to use the results of the survey--increased participation by more than 10 percent. (MLF)

Descriptors: Cost Effectiveness, Elementary Secondary Education, Food Service, Lunch Programs, Marketing, School Surveys, Student Participation

Publication Type: Guides - Non-Classroom; Reports - Descriptive; Journal Articles

Education Level: N/A

Audience: Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

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Author Affiliations: N/A