ERIC Number: EJ291174
Record Type: Journal
Publication Date: 1983
Reference Count: N/A
Mass Communication as Public Communication.
Stappers, James G.
Journal of Communication, v33 n3 p141-45 Sum 1983
Discusses problems with the term "mass communication." Contends that mass communication research must include the study of public communication in the sense of finding out what people do with media and what are the problems of diffusing information or public knowledge. (PD)
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Authoring Institution: N/A