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ERIC Number: EJ291173
Record Type: CIJE
Publication Date: 1983
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The "New" Rhetoric of Mass Communication Research: A Longer View.
Lang, Kurt; Lang, Gladys Engel
Journal of Communication, v33 n3 p128-40 Sum 1983
Concludes that although the new rhetoric may serve as a reminder that communication studies are more than simple effects research, the ferment produced by a highly politicized debate--if it successfully masquerades as scholarly controversy--can become intellectually self-limiting and sterile. (PD)
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Thematic Issue ("Ferment in the Field")