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ERIC Number: EJ290061
Record Type: CIJE
Publication Date: 1983
Pages: N/A
Abstractor: N/A
Reference Count: N/A
Marketing By Objectives: How to Write a Marketing Plan and What to Do with It Once You've Got It.
McNutt, Diane
CASE Currents, v9 n10 p54-56 Nov-Dec 1983
A checklist of elements that should appear in every college's marketing plan are included: objectives, a market analysis, a list of potential markets, ideal marketing plan for each market or audience, a modified plan that fits needs and capabilities, and an accurate timeline and budget for the revised plan. (MLW)
Publication Type: Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A