ERIC Number: EJ290060
Record Type: CIJE
Publication Date: 1983
Reference Count: N/A
Good-Bye Security Blanket: Base Your Institution's Marketing Plan on Today's--and Tomorrow's--Reality.
Young, Kenneth E.
CASE Currents, v9 n10 p48-52 Nov-Dec 1983
Colleges need to engage in self-study, planning, and marketing. Perceptions about colleges are discussed: colleges as the source of a small portion of postsecondary education, noncollegiate enterprises awarding credits and degrees, noncredit learning as the most rapidly growing educational component in colleges, etc. (MLW)
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Authoring Institution: N/A