ERIC Number: EJ288352
Record Type: CIJE
Publication Date: 1983
Reference Count: 0
Research Support for Marketing.
Lucas, John A.
New Directions for Institutional Research, No. 37 (Using Research for Strategic Planning) v10 n1 p19-26 Mar 1983
The office of institutional research can play a key role in creating a college's marketing plan. Designing survey instruments and evaluations to support new program development, employer-based education, and recruiting concepts are areas where institutional research can make important contributions (Author/MLW)
Publication Type: Reports - Descriptive; Journal Articles
Education Level: N/A
Authoring Institution: N/A