Examining Business Students' Career Preferences: A Perceptual Space Approach.

Soutar, Geoffrey N.; Clarke, Alexander W.

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Peer reviewed

ERIC Number: EJ287839

Record Type: Journal

Publication Date: 1983

Pages: N/A

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ISSN: ISSN-0001-8791

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Examining Business Students' Career Preferences: A Perceptual Space Approach.

Soutar, Geoffrey N.; Clarke, Alexander W.

Journal of Vocational Behavior, v23 n1 p11-21 Aug 1983

Proposes a methodology for examining career preferences, which uses perceptual mapping techniques and external preference analysis to assess the attributes individuals believe are important. A study of 158 business students' career preferences suggested the methodology can be useful in analyzing reasons for career preferences. (WAS)

Descriptors: Career Choice, College Students, Foreign Countries, Higher Education, Personality Traits, Research Methodology, Vocational Interests

Publication Type: Reports - Research; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Location: Australia

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Author Affiliations: N/A