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ERIC Number: EJ286771
Record Type: CIJE
Publication Date: 1983
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Marketing Your Own Iacocca: How You Can Get Media Mileage for Your President.
Perkins, Donald R.
CASE Currents, v9 n8 p22-24 Sep 1983
Colleges and universities can successfully market their "product" by using their president as the top public relations figure. A survey of 38 colleges and universities reveals that calculating and taking advantage of the president's strengths is the secret of a successful program for media exposure. (MLW)
Publication Type: Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A