ERIC Number: EJ286501
Record Type: CIJE
Publication Date: 1983
Reference Count: 0
Consumer Valuation of National Ads.
Norris, Vincent P.
Journalism Quarterly, v60 n2 p262-68 Sum 1983
Indicates that consumers place little value on advertisements in nationally circulated magazines and on television as sources of information. Television commercials seem to be valued even less than print advertisements. (FL)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A