ERIC Number: EJ286045
Record Type: CIJE
Publication Date: 1983
Reference Count: 0
Marketing and the Management of Public Schools: Borrowing from Business.
Nebgen, Mary K.
Contemporary Education, v54 n4 p257-62 Sum 1983
Many techniques that American business has developed for marketing goods and services can be used to build public support for the schools. Practical elements of a marketing plan include: (1) developing a customer philosophy; (2) creating an organizational image; (3) employing and supporting marketing personnel; (4) communications; and (5) feedback. (PP)
Publication Type: Journal Articles; Reports - Descriptive; Guides - Non-Classroom
Education Level: N/A
Authoring Institution: N/A