ERIC Number: EJ285061
Record Type: CIJE
Publication Date: 1983
Reference Count: 0
Mass Media Campaigns in a Hostile Environment: Advertising as Anti-Health Education.
Wallack, Lawrence M.
Journal of Alcohol and Drug Education, v28 n2 p51-63 Win 1983
Charges that mass media campaigns have not been effective in dealing with such public health problems as drinking, smoking, and drugs. Reasons for this lack of effectiveness are discussed in terms of a hostile environment of antihealth advertising. Three conditions for success (monopolization, canalization, and supplementation) are discussed. (JAC)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A