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ERIC Number: EJ284153
Record Type: CIJE
Publication Date: 1983
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Selling Advertising.
Wilson, Elizabeth; de Courcy-Ireland, Marion
CASE Currents, v9 n7 p40-42 Jul-Aug 1983
Some suggestions for introducing advertising into faculty-staff papers include get support from the administration, set an advertising policy, develop a budget, consult professionals, structure the advertising department, and hire an advertising representative. (MLW)
Publication Type: Journal Articles; Opinion Papers; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A