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ERIC Number: EJ284151
Record Type: CIJE
Publication Date: 1983
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
The Joy of Advertising: Everything You Always Wanted to Know About Starting an Advertising Program for Your Alumni Periodical.
Bailey, Anne Lowrey
CASE Currents, v9 n7 p29-35 Jul-Aug 1983
Alumni periodical editors who successfully carry advertising were surveyed. Advertising, it is suggested, can pay for itself and defray part of production and distribution costs. The range of advertisers includes national, local, and in-house advertising, classified, business and professional advertising, and career placement advertising. (MLW)
Publication Type: Journal Articles; Reports - Descriptive; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A