ERIC Number: EJ283743
Record Type: CIJE
Publication Date: 1983-Aug
Reference Count: N/A
Recruiting Communication Majors: Tools Used by Selected College and University Departments of Communication.
Hale, Claudia L.; Warnemunde, Dennis E.
Association for Communication Administration Bulletin, n45 p70-74 Aug 1983
Conducted a survey to find out (1) whether speech communication departments assume an active role in student recruitment and (2) what marketing techniques are employed. Found an increase in student enrollment due to student interest in media programs, not department marketing techniques. (PD)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A